What is SEO?

                                        What is SEO?


SEO stands for Search Engine Optimization. The job of SEO is to optimize the website for search engines. SEO is a technique with which we can do all this.

    1. Designing and developing the website so that it has a good rank in search engine results.
    2. To improve the quality and volume of website traffic on search engines.
    3. Understanding how algorithms work and what log can search and marketing on this base.

SEO is a subset of search engine marketing. By SEO we also mean SEO copyrighting, because maximum techniques use only text to promote sites on search engines. If you want to learn basic SEO, then for this you need to understand how search engines work.


What is SEO?


How Search Engine Works?


Search engines perform many activities that enable them to deliver search results.

Crawling - To fetch (collect) all the pages on a website is called "crawling". This software is used by a software called crawler or spider (Googlebot, in case of Google).

Indexing - The process of creating an index of all webpages and storing it as a database is called "Indexing". The main job of indexing is to use words and expressions so that the page can be described in the best way.

Processing - When a search request arrives, and the search engine searches it in its database, this process is called "Processing".

Calculate Relevancy - Every page has a string that calculates how many times that page has been searched, and displays its relevancy to the search engines.

Displaying Results - This is the last step of search engine activities. In this, the best result of the keywords searched is shown. Basically, this is the process of displaying the results in the browser.

Search engines such as Google and Yahoo! We change our relevancy algorithm many times every month. When you see a change in your rankings, it is only due to the algorithmic shift, which is beyond your control.

Normally the basic principal of all search engines is the same, but only a slight difference lies in their relevancy algorithms, which results in a very big change.

What is SEO Copywriting?


SEO Copywriting is a technique by which the contents of the website are converted in such a way that the users can read it easily. This also helps search engines in ranking pages.

Apart from text, other contents available on SEO Copywriting site such as Title, Description, Keywords tags, headings, and alternative text also become viewable (readable).

The main aim of SEO copyrighting is that the search engines only show perfect results. Those which have genuine content pages and useless pages, which are called "doorway pages", which are made just to achieve high rankings, can be avoided.

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What is Search Engine Rank?


Whenever you search any word on the search engine, you get thousands of results. The words searched are ranked according to their tendency. The sites which are in the top of your result show their rank, that is, the rank of the first site is 1 and as you progress, the ranking will increase. SEO is a process by which the help of designing and developing websites can get high rank in search engine results.



What is SEO?


What is On-Site, On-Page and Off-page SEO?


There are 3 ways of Normally Search Engine optimization:

On-Site SEO - In this comes the crawling and indexing part of your blog, how your site SEO spider will look and how the internal SEO structure of your website can be done with on-site SEO.

On-Page SEO - These include good content, use good keywords, use keywords in the right place, title every page correctly, etc. it happens.

Off-Page SEO - These include link building, increasing link popularity, submitting open directories, search engines, link exchange, etc. it happens.
Search Engine Optimization Techniques

There are two categories of SEO Techniques:


White Hat SEO - Techniques that search engines consider good design and approve.

Black Hat SEO - Techniques that search engines do not approve and also reduce the effect. They are also called spamdexing


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